Promoting Healthy Aging: Market Trends and Innovations “Operation Enduring Wellness”

“Operation Enduring Wellness” written by Lisa Schofield of NIE magazine discusses the growing market and trends in healthy aging, emphasizing the shift from “anti-aging” to “healthy aging.” This new focus promotes maximizing physical and mental potential as individuals age. Key insights from industry experts, including Andrea Zangara, Head of Scientific Communications and Medical Affairs at Euromed®, highlight the increasing demand for holistic health approaches, combining physical activity, nutrition, sleep, emotional well-being, and social and mental stimulation.

Market Dynamics:

  • A proactive approach to health is driving the use of functional foods, beverages, and dietary supplements.
  • The anti-aging supplements market is projected to grow significantly, reflecting consumer interest in maintaining health and wellness.
  • Younger generations, particularly Millennials, are adopting a holistic view of health, focusing on long-term balance of body and mind.

Scientific Contributions:

  • Ingredients like polyamines, NAD+ precursors, and telomere extenders are popular for addressing aging at the cellular level.
  • Research shows benefits of specific nutraceuticals in promoting cellular health, cognitive function, and joint mobility.

Targeted Solutions:

  • Personalized nutrition is highlighted as a key opportunity, catering to individual health profiles and preferences.
  • The beauty-from-within market combines aesthetics with internal health, addressing skin vitality and overall wellness.

Andrea Zangara, emphasizes the shift in consumer health perspectives due to the COVID-19 pandemic. He notes that Millennials are leading the way in adopting a holistic health approach, aiming for a balance of physical and mental well-being. This trend aligns with the growing preference for preventive healthcare and balanced nutrition, driving demand for “better-for-you” supplements, foods, and beverages.

Zangara also highlights Spisar®, an extract from Spanish spinach leaves, which has shown significant benefits for muscle fitness in adults aged 50 and above when combined with strength training. A clinical study demonstrated that daily intake of Spisar® for 12 weeks, coupled with a physical training regimen, resulted in notable improvements in muscle fitness.